The Future of Advertising in
Live Streams and Games
AI & Interactive Ads for Streaming and Gaming
market
7.5M
Monthly Twitch
streamers
(2023)+25%
growth in 3 years
532M
Esports
audience(2022) to
640 M by 2026
(CAGR ~8%)
+30%
YouTube
Gaming view
growth
(2020–2023)
$92B
iGaming market
(2023) projected
$127B by 2026
(CAGR ~11%)
These trends highlight explosive growth — yet traditional ad formats remain ineffective, ignored, or blocked. This gap leads directly to our Solution:
Problem
AdBlock cuts impressions 🔪🔪🔪
Solution
EmbyAd — AI embeds banners directly into video 🤓 ☝️
Problem
Ads in streams are ignored 🥱 😴
Solution
Interactive formats: Quiz, Wheel, Polls 🎯 🎮 👾
Problem
Brands lack real ROI 🫠 💸
Solution
CTR up to +30% vs standard banners 📈 🤑
Computer vision
analyzes the scene
Finds surfaces
(billboards,textures, walls)
Embeds branding directly into the
game or stream
product formats
ZOI
Automatic L ad format with easy remote customization! The most noticeable ad format that does not overlap the streamer's content.
Corner
Placement of ads in one of the corners of the live stream with an automatic timer for display. The positioning can be adjusted for each streamer.
Custom
Everything on the screen is your canvas. You can place ads anywhere with the option for both automation and manual control.
Interactive Formats: Event Quiz
Benefits:
- Engagement
- Longer watch time
- Collect contact data
Give viewers the opportunity to predict the outcome of rounds/maps
Interactive Formats: Magic Wheel
Benefits:
- Lead generation
- CTR boost
- High emotional impact
Host giveaways on the stream using a customizable Magic Wheel
Interactive Formats: Polls
Benefits:
- Audience insights
- Branded interaction
- Gamification
Offer prizes for participating in polls
Interactive Formats: PixRun
Benefits:
- Rats
- Gamification
- Unique tool for iGaming sponsors
Fully automated game play in a customizable tweeze plugin
Interactive Formats: in Touch
Benefits:
- Direct clicks
- Lead collection
- Easy activation
Branded lead form that helps you collect feedback in real time and rewards viewers with promo codes
Target Audience and Value
Streamer
Income without losing viewers
Brand
Transparent analytics and engagement
Influencer agencies
Fast campaigns and unique tool
Viewer
Interactivity, prizes, bonuses
case studies
+8%
registrations
Retail: QR-drop in stream
“EmbyAd helped us increase the amount of clicks in only a few months. It looks like viewers are tired of regular ads below the video and get interested in something new.”
+20%
conversion
iGaming: live bets + Event Quiz
“With EmbyAd we gained a record traffic: viewers were intrigued to try out a new product and our other offers.”
+25%
engagement
FMCG: Magic Wheel with promo codes
“When we used Magic Wheel with our Twitch audience, the number of registrations almost doubled. The viewers were actively interested in other products that we have to offer.”
Brands
Transparent statistics (impressions, clicks, geo, CTR)
CTR up to +30%
AdBlock-proof
Works on all devices
Streamers
Viewers
Streamer income without annoying audience
Retention through interactivity
Viewers receive bonuses and prizes
Agencies
Fast campaign launch without complex integrations
Scalable across Twitch, OBS, YouTube
Unique tool → competitive advantage
Metrics and Statistics for Advertisers
Transparent ROI, A/B testing, budget optimization
CTR (Click-Through Rate) up to +30% vs standard
User device data Browser / OS / Screen Resolution
Clicks number of clicks and direct visits
Geo audience geography
Impressions number of ad views
Free Test Opportunity
Get
your free test campaign
Run
EmbyAd on your brand assets with real-time tracking
No cost
no risk – start testing today
